Can patients book online through the clinic website?
Yes, by connecting the booking system you already use rather than adding another one. Practice software such as Cliniko, Halaxy and Nookal, and booking platforms such as HotDoc and HealthEngine, offer booking pages or widgets that can be placed on each service and practitioner page and styled to sit comfortably in the site. Appointments stay in your practice software, where reception already works.
What should a practitioner profile include?
What a patient needs to choose: qualifications, areas of interest, the languages they speak, which days and at which location they work, a real photo and a button that books with that practitioner. Patients often choose the person before the clinic, so a profile that answers "is this the right person for my knee, my child, my anxiety" does more than a list of names.
How do health advertising rules affect a clinic website?
In Australia, advertising for regulated health services must follow the national law and Ahpra's advertising guidelines, which among other things restrict testimonials about clinical care and claims that could create unreasonable expectations. So clinic sites are built without patient testimonials about treatment and without before-and-after promises, and wording about outcomes is kept factual. We do not give legal advice: your practitioners, or an adviser, confirm the final wording.
How should patient information be handled on the website?
By collecting as little as possible on the website itself. A general enquiry form asks for contact details and the reason for contact, not a medical history. Detailed intake and health information belongs in your practice software's own forms, which are designed to store it, rather than in a website email. The site runs over HTTPS, and the privacy policy says what is collected and why; your own privacy obligations are confirmed by your adviser.
How should a clinic with several locations set up its website?
With a page per location: address, hours, parking, public transport, accessibility, the practitioners who work there and a map. Each location page has its own booking button and its own structured data, so someone searching for a physio in Oakleigh lands on the Oakleigh page, not the head office.
Where do you work with clinics?
Our location pages for Clayton, Berwick and Narre Warren cover clinics and health practices in those areas. We are Melbourne based and build for clinics anywhere in Melbourne and Australia.