What the paste actually gives you
Copying a Figma frame into Framer preserves the visual: type, colour, spacing and images land close enough that it looks like it worked. What does not come across is structure. Elements arrive positioned rather than laid out, so nothing reflows; auto-layout translates loosely and breaks at sizes you did not test; text styles arrive as one-off values rather than as a type scale. The import is a starting point, not a conversion.
Auto-layout is the thing that determines the price
A Figma file built rigorously on auto-layout, with proper constraints and consistent spacing, converts fast because the intent is already expressed in a way Framer can mirror. A file where things were nudged into place looks identical on the artboard and has to be rebuilt from scratch, because there is nothing to translate — the layout only exists in the designer's head. The first thing we do on any quote is open the file and check which one it is.
Components in Figma are not components in Framer
Both tools have components; they mean different things. A Figma component is a design instance with variants. A Framer component is a live element with properties, states and behaviour. Mapping one to the other is a decision per component — some become Framer components, some become CMS-driven, and some were only ever a design convenience and should not survive the move at all. Doing this deliberately is what makes the finished site editable.
The breakpoints nobody designed
Most Figma files carry a desktop frame and a mobile frame. The website has to work at every width in between, and at the sizes real Australian traffic arrives on — a lot of it a mid-size Android in portrait. We decide what happens in the gaps: what stacks, what scales, what gets dropped, where the type scale steps down. If those decisions are not made by someone they get made by default, and the default is usually cramped.
Interactions: what was a prototype and what is a promise
Figma prototypes describe intent — this opens, this slides, this reveals on scroll. Rebuilding them in Framer means deciding which are worth their cost in page weight, which need a reduced-motion fallback, and which were a way of explaining an idea in a design review rather than something a visitor should meet on every page load. We go through the prototype with you rather than reproducing all of it and billing for the difference.
What gets checked before handover
Every breakpoint against the design, keyboard navigation and focus order, colour contrast on the combinations that actually got used, image weight and formats, Core Web Vitals on a throttled connection, and the CMS filled with real content rather than the placeholder that made the design look good. Designs tend to hold up until someone enters a product name that is four words longer than the mockup.
What a conversion costs
A single page from a clean, auto-layout Figma file is fixed-quoted from $300 AUD. A full marketing site typically lands between $2,500 and $5,500 AUD, and large builds with extensive CMS work run to $12,000 AUD. We look at the file before quoting, so the number reflects how the design was actually built rather than how many frames it has.