What should a manufacturer's product catalogue do?
Get a buyer from a part number or a requirement to the right product in a few clicks. That means filters for the things engineers actually specify, such as material, size, rating or standard, and a page for every product with its specification table, drawings, data sheet and CAD files. In WordPress each product is structured data rather than a page of text, so the layout stays consistent across a large range and your team can add a product without a developer.
Should a manufacturer show prices or ask for a quote?
Usually both: list a price where it is fixed, and quote where volume, finish or freight changes the number. A quote cart lets a buyer add several products with quantities and send one request, instead of filling in a form per item. Each request arrives with the part numbers attached, so whoever replies can price it without a phone call first.
Can the website stay in step with our ERP or inventory system?
Usually, by import rather than retyping. Product data and stock status can be pulled on a schedule from a spreadsheet export or from systems such as MYOB, Xero, Cin7 or Unleashed, depending on what each one can export or connect to. The quote says exactly how the sync will work for yours. For stock that has to match across several sales channels, see inventory automation.
How do distributors and resellers fit on the site?
Through a dealer locator for buyers and a login for the dealers themselves. The public side shows where to buy, by state or postcode. Behind the login, distributors get their price lists, marketing images, installation guides and an order or quote form, so your team stops emailing the same files on request.
How do buyers find a manufacturer in search?
By the words in the specification. Engineers search part names, standards such as AS/NZS references, materials and dimensions, and assistants quote pages that state those plainly. A catalogue with real spec text on every product page gives search engines something to match; a gallery of photos with a phone number does not. We set up the technical SEO foundations, including structured product data, so each product page can be found on its own.
What does a manufacturer website cost?
A typical custom site falls between $2,500 and $5,500 AUD. The size of the catalogue, a quote cart, trade logins and an ERP sync are what move it within or above that range. Every project is fixed-quoted before work starts.
Which parts of the south-east do you cover for manufacturers?
Our location pages for Dandenong and Springvale and Hallam cover the industrial south-east, where many manufacturers and suppliers are based. We are Melbourne based and build for manufacturers anywhere in Australia.
