When is Framer the right call, and when is it not?
Framer is the right call for marketing sites: a launch that has to look considered, a product site that changes weekly, a campaign page nobody wants to file a developer ticket for. It is the wrong tool the moment you need a real store, gated member content, complex forms writing to your own database, or a plugin ecosystem to lean on. A good Framer developer says so on the first call rather than after the deposit, because a Framer site that grows into something Framer cannot do is a rebuild, not an upgrade.
Why build a Framer site from components rather than pages?
A Framer site built from components is cheap to change, and one built from pages that merely look alike is not. Every repeated element (the pricing row, the logo strip, the testimonial block) becomes one component with properties, so a change lands everywhere at once. Sites assembled by copy-pasting frames look identical on launch day and cost three times as much to edit six months later.
How should the Framer CMS be set up?
The CMS collections should be modelled before the design is locked, because that decision more than any other decides how the site ages. Framer's CMS is genuinely good and genuinely opinionated: collections, fields and relations are easy to create and slow to restructure once there are two hundred entries in them. We map what the content actually is (what repeats, what relates to what, what your team will realistically keep updated) and build the collections to that, not to whatever the first page needed.
Can a Framer website have animation and still load quickly?
Yes, provided the motion is budgeted rather than piled on. Framer makes it trivial to add scroll effects, and trivial to add so many that the page stalls on a mid-range Android. Core Web Vitals are both something Google measures and a real measure of whether people wait. We decide what loads immediately, what is deferred, and what is dropped entirely on a slow connection or when the visitor has asked for reduced motion. The site should feel expensive, not heavy.
Does a Framer website need technical SEO work?
Yes, because Framer renders fine for a crawler but leaves the technical SEO settings to you. Per-page titles and descriptions, a sensible heading order, structured data, a real sitemap, canonicals on CMS-generated pages and redirects for anything you are replacing are all manual, and none of them is on by default. We set them up as part of the build, and if the site is replacing an existing one we produce a redirect map first rather than discovering the traffic loss afterwards.
What is it like to hire a Framer developer from us?
It starts with a short call about what the site is for, followed by a written scope and a fixed quote. The build happens on Framer's preview domain, so you review real pages in a browser rather than screenshots, with two planned rounds of feedback before anything goes live. Publishing means connecting your domain, setting up redirects from the old site and checking forms, analytics and the sitemap on the live address. The person you talk to on the first call is the person building the site, so nothing is lost between a salesperson and a production team.
How do you hand over a Framer site your team can run?
We hand over with a working session and a short written guide, because the point of Framer is that marketing can ship without a developer. That only happens if the components are named for what they do, the CMS fields are labelled in your language rather than ours, and someone has walked your team through it. The guide covers the things people actually get stuck on: publishing, adding a CMS entry, and what not to touch.
How much does Framer website development cost?
Framer work is fixed-quoted from $300 AUD for a single page and runs to $12,000 AUD for a large multi-page site with CMS collections, custom components and integrations. Most marketing sites land between $2,500 and $5,500 AUD. Framer's own subscription is separate and paid directly to them. You get one number in writing before any work starts.
