What should a law firm's practice-area page do?
Answer the questions a client is too anxious to ask on the phone. One page per area, such as family law, wills and estates, conveyancing, employment or criminal law, each covering what the process involves, what to bring to the first meeting, who in the firm handles it and how fees are charged. Those plain answers are what people search for and what assistants quote, and they bring in clients who already understand the next step.