White-Label WordPress Maintenance for Agencies

For agencies, web designers and freelancers who manage sites for clients. You build sites. Someone has to keep them updated, backed up and online afterwards, and that someone is currently you, on a Sunday. Agencies and freelancers across Australia outsource WordPress maintenance to us and keep everything else: we do that part in the background, under your name.

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Not quite what you are after? If you are a business owner looking after your own site rather than an agency looking after clients, our monthly care plans for business owners are what you want: the same work, without the reseller arrangement. This page is for agencies, web designers and freelancers who resell or manage sites for their own clients.

Australian team

Based here, working your hours, not a timezone away

144+

projects delivered

Over 10+ years building and maintaining sites for Australian businesses

One developer, start to finish

The same person every time: no re-explaining your site

Straight answers, on your terms

We only take work we can finish. Ask us anything first: no obligation

Your client never has to know we exist

We deal with your team, not your client. Reports arrive for you to forward under your own name, or unbranded so you can put yours on them. If you would rather introduce us directly (some agencies do, once the arrangement has bedded in) that is your call to make and we will follow whatever you have told the client.

We will not approach your clients. Ever.

This is the objection every agency has and it deserves a direct answer rather than a reassuring paragraph. We do not contact, market to, or take on work from a client we met through you, during the arrangement or after it ends. It is in writing before the first site moves across. An agency partner is worth more to us than a single site, and behaving otherwise would end that on the first attempt.

What is included on every white-label site?

Every site gets the same white-label WordPress maintenance as any client on our plans: WordPress core, theme and plugin updates checked before and after they run, uptime and SSL monitoring, weekly off-site backups, malware scanning and a monthly status report. On the Dev plan we also do 10 hours of developer work a month on that site, and 20 on Master, which is where your clients' small change requests go. The difference from a direct client is only who we talk to and whose name is on the report.

Onboarding a batch of sites without a bad month

Moving twenty sites at once goes badly if they all get audited in the same week. We stage it: a health check per site, the worst ones first, and a written picture of what you have actually inherited before anything is promised to anyone. Agencies are routinely surprised by the state of sites they thought were fine, and it is better to find that in week one than in month three.

Pricing is per site, on the published ladder

No reseller tier and no agency markup to discover later. Sites sit on the same plans as everyone else: maintenance only from $159 AUD a month, or with developer time included from $700 AUD. What you charge your client on top is your business and we have no view on it. Portfolios above roughly ten sites get quoted as a block.

What we need from you for each site

Handover is short if it is done once, properly. For each site we need an administrator account in our name, hosting or SFTP access so we can reach the files when the admin area is down, and a list of premium plugins and themes with who holds each licence. Licences stay in your name or your client's; we do not move them to ours, because that would make leaving us harder than it should be. We also need to know who at your agency approves changes, and any client-side quirks, such as a page nobody is allowed to touch.

When something breaks at 4pm on a Friday

Alerts come to us, not to you, which is the entire point of the arrangement. You find out from a note saying what happened and what was done, rather than from your client. For anything needing a decision (a rollback that loses a day of content, a plugin that has to be replaced) we come to you first, because it is your relationship on the line.

When does it make sense to outsource WordPress maintenance?

Outsourcing WordPress maintenance makes sense when the work is pulling your best people off billable projects, when updates are happening late or not at all, or when one person in the agency is the only one who knows how the sites are kept running. It makes less sense if you have a handful of simple sites and someone who enjoys doing it, or if maintenance is the main thing you sell and your margin depends on doing it yourself. A useful test is to add up the hours spent on updates, backups and fixes last quarter and price them at what that person could otherwise bill.

Work outside the plan, when your client wants changes

Small changes come out of the developer hours on the higher plans. Anything larger is fixed-quoted to you, and you mark it up or pass it through as you prefer. We do not quote your clients directly unless you have explicitly asked us to, and we will not start work on a site without your say-so even if the client asks us.

White-label maintenance questions

Will you contact or take on my clients directly?

No, and it is contractual rather than a promise. We do not approach, market to or accept work from clients introduced through an agency partner, during the arrangement or afterwards. Ask us for that in writing before you move a single site, and ask anyone else you are considering the same question.

Can reports go out under our branding?

Yes. Monthly reports come either unbranded, so you can present them as your own, or addressed to you to forward. Whichever you choose applies to every site in your portfolio so nothing arrives inconsistently.

What if a site we hand over turns out to be a mess?

We tell you before quoting, not after. The health check comes first precisely so neither of us commits to a monthly figure on a site that needs a week of remediation. If it is already compromised that is a cleanup job from $299 AUD, quoted separately, and we will say so plainly.

Do we have to move all our sites at once?

No, and we would rather you did not. Start with two or three, including one you are slightly worried about, and see how it goes for a month. An arrangement like this is judged on the first thing that breaks, not on the sales conversation.

Do the sites need to be on particular hosting?

No. We work with sites wherever they are hosted, as long as we can get administrator and file access. If a host is the cause of repeated problems we will tell you and explain why, but moving a client is your decision, and we never move a site to hosting of our own choosing without being asked.

Can you look after WooCommerce stores for our clients as well?

Yes. Stores sit on the same plans, but we handle their updates more cautiously, because a broken checkout costs your client money from the minute it happens. Updates are tested on a copy first, and payment, shipping and tax settings are checked afterwards.

What does extra work cost if a client asks for something outside the plan?

Small requests use the developer hours on the Dev or Master plan. Beyond that, ad-hoc work is $100 AUD an hour, and larger jobs are fixed-quoted to you from $300 AUD. You set the price your client sees.

Is there a minimum number of sites or a lock-in?

Neither. One site is fine and there is no contract term: plans are month to month, the same as for any other client. If you leave, your backups go with you.

What we automate for agencies

Talk to us about your portfolio

Tell us what is happening and we will come back with a fixed quote and a timeline, usually within one business day.

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Outsource WordPress maintenance under your agency's name: updates, backups, monitoring and reports, no client poaching, per-site pricing, no lock-in.

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From first call to live: four steps, no surprises.

Every CloudyWP project runs the same way, whether it is a one-page site or a store with a thousand SKUs. Here is exactly what happens.

01

We map what you actually need.

A single scoping call, then a written plan: what gets built, what it costs, and when it ships. No discovery-phase invoices, no moving targets.

  • Free scoping call
  • Written scope document
  • Fixed price, no hourly creep

48 hrs to your quote

02

We design and build it properly.

Custom WordPress or Shopify on clean code you own outright. Every build ships fast, passes Core Web Vitals, and is handed over documented.

  • Design signed off before build
  • Core Web Vitals passed
  • Full code ownership

95/100 average PageSpeed

03

We automate the busywork.

Your site talks to the tools you already run: CRM, invoicing, email, stock. The repetitive admin stops being someone's job and starts running itself.

  • CRM & invoicing connected
  • Stock and orders in sync
  • Alerts when something breaks

15 hrs saved every week

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